Wednesday, October 31, 2012

In this advertisement for DKNY Jeans, there is a large image takes up two pages in the magazine. On the left side of this advertisement, there is a beautiful women being held by another gorgeous man walking our of a New York taxi. They are both wearing DKNY jeans along with other fashionable items of clothing. The couple seems as though they are dating and have a fabulous life. This advertisement gives you the feeling that if you are wearing DKNY jeans, than maybe you can look as fabulous as this models and find a man as well. The type of lifestyle this ad is promoting to would be young women or men in the 20's who are always on the go in a busy city and need clothes that could make them look nice while being casual. The ad portrays that even though these are casual jeans, they are easy to dress up or down for working women or men who are always in a hurry. Using a setting in New York City while having the models walking out of a taxi is what led me to believe that this is for young working men and women because NYC is known as a busy, working city for men and women around their 20's. Also there is text at the bottom of the ad telling me that this ad is promoting DKNY jeans and it takes place at Church & Leonard St. New York City.

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