Friday, November 2, 2012

Spoof Ad: McCruelty

This ad is clearly a spoof ad of how McDonald's prepares their food. You see the head of a dead cow that is covered in blood, which is red and one of McDonald's primary colors, and then on the right the colors are yellow, red, and black which also helps you recognize this is about McDonald's. This spoof ad is supposed to make you realize what really goes on behind the production of McDonald's Big Macs and the cruelty the poor animal goes through. The text is asking "Do you want fries with that?" and being paired with that picture of course you wouldn't want to eat fries with a head of a dead carcass. However, if this were a true McDonald's advertisement, there would be a juicy Big Mac with the same text, and yes, many would want fries with that. This ad wants people to realize that McDonald's is basically "cruelty to go." They are not concerned for people's health or the well being of animals, they just make intriguing advertisements to get customers money. If McDonald's ads truly looked like this, they would go out of business because it is unappealing, upsetting and unappetizing. This spoof ad's audience is mainly for vegetarians because of the text shown at the bottom.

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